Mitch Seigel
BA/CRMC

Mitch Seigel - BA/CRMC

Mitch Seigel has over forty years of comprehensive business development leadership and marketing strategy experience, ranging across a vast spectrum of industries. As the Senior Brand Strategist at Blue C Advertising, his consultation experience in radio, cable television, broadcast television, newspaper, digital media and sales promotion includes; market analysis utilizing available research, efficient inventory management, advertising planning and buying, and effective internal and external client communication.

Mr. Seigel has created and developed unique sales and marketing strategies for clients in most industries. His leadership style is to build consensus and commitment by empowering the teams with whom he consults. He is experienced in advising senior management in a diverse range of companies; incorporating training techniques, enhancing go-to-market presentations, and perfecting recruiting and hiring practices.

Mr. Seigel has been a speaker at numerous recognizable conferences, including the Radio Advertising Bureau’s Local Sales Management Conference, at Westcann, the Western Co-op Advertising and Newspaper Network, and at Cable World’s Local Sales Management Conference. He has taught classes in Sports Marketing and has developed a sales certification curriculum for UC Riverside. He has also been a guest instructor at the Institute for Women Entrepreneurs, the Orange County Small Business Development Center and Santa Ana College, founded marketing firm Nine Dot Marketing, and he co-founded BreakThrough Networking, Inc., established to assist others in the process of networking.

He is a Past President, VP of Membership and VP of Sponsorship of the Orange County Chapter of the American Marketing Association, is a board member of the Hispanic Chamber of Commerce of Orange County, has been a participating member of the Hollywood Radio and Television Society, the Advertising Industry Emergency Fund, the National Latina Business Women’s Association, the Asian Business Association of Orange County, and a business partner for High School Inc., supported by the Santa Ana Chamber of Commerce. Mr. Seigel was recognized by the Radio Advertising Bureau as a Certified Radio Marketing Consultant.




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